High 5 Save5 PAKISTAN’S BIGGEST CSR CAMPAIGN!

Lifebuoy hosted an event that raised the bar for all CSR campaigns in Pakistan. We witnessed the nations largest CSR campaign with over TWENTY THOUSAND registrations at PAF Museum. It was a sight to be remembered! Fahad Mustafa along with many other celebrities pledged to wash our hands. Present at the pledge were Adnan Siddiqui, Anoushey Ashraf, Saira Kabeer and Yasir Hussain. Celebrities all over the country were excited to be apart of #High5Save5 and called our to their fans to be a part of this campaign, amongst there were, Ali Zafar, Waseem Akhram, Sajal Aly, Feroze Khan, Syra Yusuf, Shahroze Sabzwari, Shahzad Shiekh, Aashir Wajahat, Sonya Hussain, Ahsan Khan, Zhalay Sarhadi, Hareem Farooq and many others.

A recent study shows that 1.7 million children are unable to reach their fifth birthday due to easily preventable diseases such as diarrhea and pneumonia. Most of these lives can be saved through simple practices like handwashing with soap - one of the most effective and low cost prevention for illnesses like diarrhea and pneumonia.

Unilever Pakistan through its brand Lifebuoy cofounded Global Handwashing Day in 2008 with public and private partnerships. The day which is now is now celebrated in over 100 countries across the world has served as a powerful platform to extend the message of health and hygiene to billions. Through its social mission, Lifebuoy soap aims to impact over a billion lives around the world by 2020.

This year Lifebuoy is striving to make a difference through collective effort and save precious lives by encouraging people to #High5forHandWashing. People gathered at PAF Museum Karachi on 22^nd October to participate in this grand event. For each High5 collected, Lifebuoy aims to inculcate the healthy habit of handwashing with soap by teaching them the importance of washing their hands with soap at key occasions, before meals and after the restroom.

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Exclusive Interview of ANZHELIKA TAHIR – MISS PAKISTAN WORLD 2015

Standing tall, with a physique like a mannequin, this half Pakistani and half Ukrainian beauty is the first girl to be of mixed races representing Pakistan. Anzhelika’s father belongs to Sheikhupura , Punjab , Pakistan and her mother is Ukrainian from Kiev , Ukraine . Anzhelika Tahir is Pakistan’s 13th Miss Pakistan World to be crowned on the 31st of October, 2015 in Toronto, Canada. Tell us about yourself! First of all, I want to say, that I never thought that I could be a beauty queen titleholder. I grow up in Kiev, Ukraine as my mother is Ukrainian and my father is Pakistani. Since my childhood I’d always been an outsider. During my elementary school days I didn’t have friends. Because of my skin color no one wanted to sit with me at the desk. I remember clearly the moments when I used to come home and take showers with a super hard sponge because somebody told me that if I take a good shower I could become a white-skinned girl. I don’t remember exactly whe...

‘Hoga Saaf Pakistan’ launches “Safai Anthem”, envisions the rhythm of a Saaf Pakistan

To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition. “Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol. “Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront. In addition to the numerous hand-washing drives, public service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healt...

شعیب منصور کی نئی فلم ورنہ کا ٹریلر لانچ کر دیا گیا

شعیب منصور کی نئی فلم ورنہ کا ٹریلر لانچ کر دیا گیا کراچی کے نیو پلکس سینماءمیں معروف ہدایتکار شعیب منصور کی فلم ”ورنہ“ کا ٹریلر لانچ کر دیا گیا۔ فلم کی مرکزی کاسٹ میں ماہرہ خان اور ہارون شاہد جلوہ گر ہورہے ہیں ۔ فلم 17 نومبر کو ریلیز کی جائے گی۔ زیر نظر تصویر میں اداکارہ ماہرہ خان پریس سے خطاب کررہی ہیں جبکہ ہم ٹی نیٹ ورک کی سربراہ سلطانہ صدیقی اور فلم کے ہیرو ہارون شاہد ساتھ بیٹھے ہیں ۔

Imran Shaikh

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