BodyBeat Events& PR
and Empact Activations, the creatorsof#CornettoPopRockarepleased to announce
the launch of their sixth and final music video nation-wide! The anthem of the
youthtitled#YEHZINDAGI has been
performed by Nooriwhile Ali Hamza has
penned the song. The video, produced by the Frame Collective and directed by
Aleena Naghman with Hamza Yousaf as Director of Photography, radiates vibes of
positivity associated with the carefree lifestyle of the youth. The song
features a refreshing rock sound reminiscent of Noori’searly years in the industry.
Talking about the video, lead vocalist and guitarist of Noori and a pioneering force in the
Pakistani music industry since the ’90s, Ali Noor said that the setting of the
video and the locations used depict the lighter side of life amidst the
struggle for aims and ambitions. “Ali Hamza wrote the song about the fact that despite
all the hurdles one faces, life has to move on. Regardless of the twists and
turns that keep changing the pace of life we must ensure that our focus is on the
prime objective of living life to the fullest; to discover things in life,
explore one’s capabilities and to learn and re-learn from our mistakes,
whilesomehow giving back to life as you take from it.”
The rock maestro also said that he thoroughly enjoyed being
a part of Cornetto Pop Rock Season 1 as he believed the platform can help
revive the country’s music industry. “It was a great experience working with CornettoPopRock.
The platform has a lot to offer to the music industry and certainly has a
bright future. One thing that I appreciated throughout the campaign was the
level autonomy that we had while working on the songs, which allowed us to
apply our ideas and concepts. While on the other hand there was a lot that we
learned during the process. I think BIY music couldn’t have gotten a better
start than this since we are all for creating original music for the public
that reflects feelings and emotions they can relate to. We are pleased that CornettoPopRock
provided this opportunity and we wish them all the best. I hope that they come
in bigger and stronger next year.”
#CornettoPopRock is a national music platform that aims to
revive the pop rock culture in Pakistan. The platform led by the mega youth
brand Cornetto, touches many avenues for music lovers including; hosting a
series of concerts and auditions in Karachi, Lahore and Islamabad, releasing 6
music videos/songs comprising of duets and solos, providing a platform for new
singers, encouraging young bloggers and photographers and most of all igniting
the patriotic bone. The Season 1 lineup includes maestros of the music
fraternity such as Ali Azmat, Komal
Rizvi, Noori, ,UmairJaswal, QurramHussain, Zoe Viccaji, QuratulainBalochand
the international sensation Ali Zafar.
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