Skip to main content

CORNETTO POP ROCK – Season 1 YEH ZINDAGI


BodyBeat Events& PR and Empact Activations, the creatorsof#CornettoPopRockarepleased to announce the launch of their sixth and final music video nation-wide! The anthem of the youthtitled#YEHZINDAGI has been performed by Nooriwhile Ali Hamza has penned the song. The video, produced by the Frame Collective and directed by Aleena Naghman with Hamza Yousaf as Director of Photography, radiates vibes of positivity associated with the carefree lifestyle of the youth. The song features a refreshing rock sound reminiscent of Noori’searly years in the industry.


Talking about the video, lead vocalist and guitarist of Noori and a pioneering force in the Pakistani music industry since the ’90s, Ali Noor said that the setting of the video and the locations used depict the lighter side of life amidst the struggle for aims and ambitions. “Ali Hamza wrote the song about the fact that despite all the hurdles one faces, life has to move on. Regardless of the twists and turns that keep changing the pace of life we must ensure that our focus is on the prime objective of living life to the fullest; to discover things in life, explore one’s capabilities and to learn and re-learn from our mistakes, whilesomehow giving back to life as you take from it.”

The rock maestro also said that he thoroughly enjoyed being a part of Cornetto Pop Rock Season 1 as he believed the platform can help revive the country’s music industry. “It was a great experience working with CornettoPopRock. The platform has a lot to offer to the music industry and certainly has a bright future. One thing that I appreciated throughout the campaign was the level autonomy that we had while working on the songs, which allowed us to apply our ideas and concepts. While on the other hand there was a lot that we learned during the process. I think BIY music couldn’t have gotten a better start than this since we are all for creating original music for the public that reflects feelings and emotions they can relate to. We are pleased that CornettoPopRock provided this opportunity and we wish them all the best. I hope that they come in bigger and stronger next year.”


#CornettoPopRock is a national music platform that aims to revive the pop rock culture in Pakistan. The platform led by the mega youth brand Cornetto, touches many avenues for music lovers including; hosting a series of concerts and auditions in Karachi, Lahore and Islamabad, releasing 6 music videos/songs comprising of duets and solos, providing a platform for new singers, encouraging young bloggers and photographers and most of all igniting the patriotic bone. The Season 1 lineup includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, ,UmairJaswal, QurramHussain, Zoe Viccaji, QuratulainBalochand the international sensation Ali Zafar.

Comments

Post a Comment

Popular posts from this blog

Exclusive Interview of ANZHELIKA TAHIR – MISS PAKISTAN WORLD 2015

 Standing tall, with a physique like a mannequin, this half Pakistani and half Ukrainian beauty is the first girl to be of mixed races representing Pakistan. Anzhelika’s father belongs to Sheikhupura , Punjab , Pakistan and her mother is Ukrainian from Kiev , Ukraine . Anzhelika Tahir is Pakistan’s 13th Miss Pakistan World to be crowned on the 31st of October, 2015 in Toronto, Canada. Tell us about yourself! First of all, I want to say, that I never thought that I could be a beauty queen titleholder. I grow up in Kiev, Ukraine as my mother is Ukrainian and my father is Pakistani. Since my childhood I’d always been an outsider. During my elementary school days I didn’t have friends. Because of my skin color no one wanted to sit with me at the desk. I remember clearly the moments when I used to come home and take showers with a super hard sponge because somebody told me that if I take a good shower I could become a white-skinned girl. I don’t remember exactly whe...
Post a Comment
Read more

‘Hoga Saaf Pakistan’ launches “Safai Anthem”, envisions the rhythm of a Saaf Pakistan

To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition. “Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol.  “Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront. In addition to the numerous hand-washing drives, public service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healt...
Post a Comment
Read more

شعیب منصور کی نئی فلم ورنہ کا ٹریلر لانچ کر دیا گیا

شعیب منصور کی نئی فلم ورنہ کا ٹریلر لانچ کر دیا گیا کراچی کے نیو پلکس سینماءمیں معروف ہدایتکار شعیب منصور کی فلم ”ورنہ“ کا ٹریلر لانچ کر دیا گیا۔ فلم کی مرکزی کاسٹ میں ماہرہ خان اور ہارون شاہد جلوہ گر ہورہے ہیں ۔ فلم 17 نومبر کو ریلیز کی جائے گی۔   زیر نظر تصویر میں اداکارہ ماہرہ خان پریس سے خطاب کررہی ہیں جبکہ ہم ٹی نیٹ ورک کی سربراہ سلطانہ صدیقی اور فلم کے ہیرو ہارون شاہد ساتھ بیٹھے ہیں ۔
Post a Comment
Read more