To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition. “Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol. “Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront. In addition to the numerous hand-washing drives, public service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier
Directed By: Muhammad Ashar Asghar Produced By: Habbib Jan/Abdullah Badini Writer : Zahid Ashfaq Zaki DOP: Imran Ali Siddiqui Head of Production: Mujahid Ali Asghar Project Head: Kiran Khan Head of Content: Kifayat Rodani Producer( APlus): Asad Khan Senior Controller Programs (APlus ) : Kashif Kabir Cast : Hassan Niazi, Ghanna Ali, Azeem Sajjad, Ilsa Hareem and Many Others Wide Angle Entertainment Presentation