To instill ownership amongst Pakistanis to keep themselves
and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol,
has launched a new Safai Anthem. The
anthem envisions a Saaf Pakistan featuring
all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as
the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem
has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.
“Music is an impactful way to mobilize the masses”,
stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan
Limited – the makers of Dettol. “Hoga Saaf Pakistan is not just a social
cause that a brand supports, it’s a social movement Dettol is leading to bring
the conversation around cleanliness to the forefront. In addition to the numerous
hand-washing drives, public service messages and TV shows, this anthem is yet
another attempt to mobilize Pakistanis so they unite and take responsibility
for a healthier, cleaner Pakistan!”
“Hoga Saaf Pakistan has taken the mantle of cleaning
Pakistan and changing our attitude towards solid waste, which is growing at the
rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees
Seja, CEO ARY Digital Network. “In partnership with Hoga Saaf Pakistan, ARY
aims to inspire the citizens of Pakistan through this anthem to embrace the
change and share our vision, so we can bring many people forward to play their
responsibility in this noble cause.”
“Hoga Saaf Pakistan”, powered by Dettol, has been
working towards driving a Saaf Pakistan through several TV shows, public
service messages, clean-up and hand washing drives as well as celebrity
supporters. The movement is also Dettol and ARY’s contribution to Prime
Minister’s “Clean Green Pakistan” initiative launched in October last year.
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