Upcoming fashion designer Fatima Masud celebrated the
successful exhibition of her brand Amène at Cosa Nostra, Gulberg in Lahore on
Thursday, April 14, 2016. Amène made its debut with The Masonic Collection
consisting of cropped tops, camisoles, kimono robes, eye masks, jogger pants,
pyjama pants, and culottes to name a few, in either pure cotton or silk.
Speaking at her exhibition, designer Fatima Masud
said: "I am extremely happy with the
turnout for my first exhibition and have been hearing great feedback
throughout, with visitors enjoying the ambiance and the brand display created
by Sana Bhatti. The event was attended by a large number of fashion lovers
which has always been my source of motivation to launch Amène and make it a
leading brand in loungewear. I want to build on this by holding further
exhibitions in other major cities in the near future. In addition to web based
selling through our e-store, I eventually do plan to retail."
Amène is a luxury loungewear brand, launched
in 2016 by Fatima Masud following her graduation from London College of
Fashion, focussing on silhouettes of pyjamas with luxurious fabrics in
exclusive prints. From printed separates to shirts and pyjamas that can be styled
in numerous ways to be worn at home, with jeans for an off-duty look or in the
evening for effortless glamour.
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