With
the introduction of SHEEN at #FPW16, leading textile brand LALA reveal their
latest summer collection Sana & Samia
Crinkle as well as latest edition of unstitched
fabric Fantaisie Trouser Collection
on Friday
22nd April 2016.
Indeed,
this summer LALA brings forth Sana & Samia Crinkle collection that is
inspired by nature consisting of a lawn shirt, Dupatta and Shalwar in 34
designs. The induction of LALA’sdebut line of semi-formal, casual and formal
range unstitched trousers is yet another extension of the brands vision. 
On the
introduction of Sana & Samia Crinkle Collection &Fantaisie Trouser
Collection, CEO Pervez Lala said: “Our latest collections are an extension of
our commitment to our patrons – providing them with vast options of what they
can wear this summer. Keeping in tune with our
For the first time, we have also introduced unstitched fabric for
trousers for audience members.”
LALA
has today grown to encompass diverse retail brands providing acces sible summer;
midsummer and winter fabric ranges. Today, with their multiple decades of
seasoned experience, Lala continues to provide quality material through custom
prints throughout the year that are available at their Flagship Store in
Karachi as well as leading stockists across Pakistan. With exponentially reach
within Pakistan, India, Bangladesh, the Middle East and the UK, LALA brand is
best known for their seasoned experience in manufactured, producing and
retailing quality textile with a commitment to principled trade. A socially
conscious and responsible brand, LALA currently sponsors vocational training
programmes across the Sub-Continent under their #LALALightsUpLives project.
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