Imran Shaikh

BodyBeat Events & PR and Empact Activations , the creatorsof #CornettoPopRock arepleased to announce the launch of their sixth and final music video nation-wide! The anthem of the youthtitled #YEHZINDAGI has been performed by Noori while Ali Hamza has penned the song. The video, produced by the Frame Collective and directed by Aleena Naghman with Hamza Yousaf as Director of Photography, radiates vibes of positivity associated with the carefree lifestyle of the youth. The song features a refreshing rock sound reminiscent of Noori’s early years in the industry. Talking about the video, lead vocalist and guitarist of Noori and a pioneering force in the Pakistani music industry since the ’90s, Ali Noor said that the setting of the video and the locations used depict the lighter side of life amidst the struggle for aims and ambitions. “Ali Hamza wrote the song about the fact that despite all the hurdles one faces, life has to move on. Regardless of the twists and turns t...

A festive crowd of more than 600 music lovers celebrated Daniel Pearl World Music Days with musical performances at the former U.S. Consul General’s Residence in Karachi this evening. Featured were two of Sindh’s own, Sounds of Kolachi ,led by the talented Ahsan Bari, and The Sketches ,led by master fusionist SaifSamejo. “Daniel Pearlpromoted respect and understanding with his love of different cultures, friendly smile, and appreciation of music,” said U.S. Deputy Chief of Mission Jonathan Pratt. “I think everyone here tonight can identify with that.”   “I listened to The Sketches last week in Hyderabad and was moved by the music and its ideas of love and harmony. I am really excited people this evening can hear that message, which is interwoven with the beautiful fusion of Sindhi traditional and contemporary instruments and rhythms.” added U.S. Consul General Grace Shelton. “Pakistanis and Americans are once again standing together tonight to promote a message of t...

Fashion Pakistan Council, the country’s leading platform for fashion designers, is announcing the designer lineup for Fashion Pakistan Week Winter Festive’16, scheduled to take place in Karachi from 30 th October to 1 st November, 2016. The three-day event, where 20 of the country’s most renowned designers will be showcasing their latest luxury & bridal wear, will be taking place in collaboration with Urdu1 as the Official Event & Media Partner. The designer line up for Day 1 is: Amir Adnan, Maheen Karim, Mona Imran, SobiaNazir and Urdu1 presents Kosem Sultan by Shamael Ansari and Amir Adnan. Day 2: ShehlaChatoor, FnkAsia by Huma Adnan, HEM, Arsalan Iqbal and Natasha Kamal. For day 3: the lineup is Nida Azwer, SairaRizwan, DNF, Republic Womenswear and RozinaMunib. This season Trade Development Authority (TDAP) is the hospitality partner for FPW ‘16. TDAP Secretary RabiaJaveri stated, “It’s an honor for us to be associated with Fashion Pakistan Council as it is a non-...

Pakistan’s premier luxury designer Khadijah Shah celebrated a decade of her brand Élan with its inaugural bridal show and unveiling of ‘Palais Indochine’ in Lahore, Élan’s Bridal Collection Couture 2016. Featuring an unprecedented 51 models, the bridal show was live streamed on web with over 7,000 viewers tuned in to watch the 2 hour show.  The first-of-its-kind curated evening was opened by an exciting live performance by Sachal Jazz Orchestra followed by the unveiling of Palais Indochine. Inspired by the French Indochina colonies, the collection featured Élan’s signature craftsmanship with innovative new techniques, embellishments, motifs, embroideries and unique colour palettes. Intricate, feminine and modern all at the same time, Palais Indochine has something for everyone be it an engagement, wedding or a personal ensemble for one’ trousseau. Further inspired by Chinoiserie and the Subcontinental vista, Élan’s take on the classic red bridal was embell...

After a series of Lollywood blockbusters re launches ,  IMGC Distribution Club in association One Motion Pictures and azad film company in association with Interactive Studios announces the re- release of the first Pakistani spy thriller film  O21 on 28 th  October 2016 .The film, produced by  Zeba Bakhtiar and Azaan Sami Khan is directed by Jami and stars a massive cast inclusive of; Shaan Shahid, Ayub Khosa, Aamina Sheikh, Hameed Sheikh, Joe Town, Wendy Haines, James Hallet Bilal Ashraf, Gohar Rasheed, Ayaz Sammoo, Ali Raza, Shakeel Hussain,  Tatmain Ul Qulb and many more!

ARY Films and Showcase Films hosted an exclusive media event for their film Lahore Se Aagey, starring Saba Qamar & Yasir Hussain, in Karachi today, officially kicking off the promotions of the film. Lahore Se Aagey, a spinoff of the 2015 hit film Karachi Se Lahore, is directed by Wajahat Rauf and also includes Agha Farhatullah, Mubashir Malik, Rubina Ashraf and Behroze Sabzwari in pivotal roles. The film penned by Yasir Hussain has been shot all over Pakistan from scenic Swat & Kalar Kahar to the spells in cities. Lahore Se Aagey music album includes five tracks, out of which four have been composed by Shiraz Uppal – while Tere Bina, sung by Aashir Wajahat, is composed by Syed Adeel. The main vocals of the album are by Aima Baig, who has sung, Kalabaz (with Jabar Abbas), Be Fiqriyan and Ehl-e-Dil. Zara Si Laga Lo vocals are by Shiraz Uppal himself. “With Lahore Se Aagey, ARY films is bringing another first to Pakistani cinema - a spinoff film – and we are real...

Lifebuoy hosted an event that raised the bar for all CSR campaigns in Pakistan. We witnessed the nations largest CSR campaign with over TWENTY THOUSAND registrations at PAF Museum . It was a sight to be remembered! Fahad Mustafa along with many other celebrities pledged to wash our hands. Present at the pledge were Adnan Siddiqui, Anoushey Ashraf, Saira Kabeer and Yasir Hussain . Celebrities all over the country were excited to be apart of #High5Save5 and called our to their fans to be a part of this campaign, amongst there were, Ali Zafar, Waseem Akhram, Sajal Aly, Feroze Khan, Syra Yusuf, Shahroze Sabzwari, Shahzad Shiekh, Aashir Wajahat, Sonya Hussain, Ahsan Khan, Zhalay Sarhadi, Hareem Farooq and many others. A recent study shows that 1.7 million children are unable to reach their fifth birthday due to easily preventable diseases such as diarrhea and pneumonia. Most of these lives can be saved through simple practices like handwashing with soap - one of the m...