On the eve of the American Presidential Election 2016, a book was launched at the Pakistan Institute of International Affairs at Karachi. The book entitled "The 4th President of America in 45 Pages" is authored by Khalid Hasan Khan. The former diplomat and political analyst Zafar Hilaly said that the "book is replete with information in a very condensed manner." Khan told the book is against the message of racism, misogyny and xenophobia of Donald Trump against a backdrop of the worst election in the USA in a century. Syed Muaz Shah was the moderator who facilitated the q & a session of a well-attended event.
To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition. “Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol. “Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront. In addition to the numerous hand-washing drives, public service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healt...
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