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Death of Showbiz Journalism, Meet the Hired Killer

Films that have failed us in 2016 by Omair Alvi was written a few days back. The story sounds like that the Pakistani filmmakers are a banned terrorist group that will lead the Pakistan film industry “taking to a dark, dark place.” It is not film journalism but looks like a crime reporter is writing about ISIS or Daesh. The crime report seems to be motivated by money. For two reasons, apparently;

Number one, in his apparent greed Omair Alvi forgot to see the calendar, the year 2016 is not yet over. Such film lists are usually tabulated at the end of the year or in January of the next year.

Secondly, such hasty story is nothing but a paid content for which the editor of the newspaper was taken for a ride. Omair Alvi is a freelance writer but if he is sponsored by some Pakistani distributors to write dismal reports on fledgling film industry, it certainly means that he is being pushed to write reports which show that the Pakistan's cinema is doing pretty bad and those distributors want Indian content. Omair Alvi for the sake of a handful of pennies is lobbying for the screening of Indian films which are banned due to a heightened escalation on the Pak-Indian border.

Omair Alvi has deliberately put the blame on the "Stupid Six" films and it suggests that a heavy poison he is injected with, in his already toxic circulatory system is coming from somewhere else. This makes me believe, he's not a writer but a propaganda artist. Nearly all such films have been chosen which belong to the Pakistan's biggest distributor alone. This is such a piece of crass showbiz journalism that has led to the death of many newspapers in the past and others would not survive if such freelancers keep contributing with their poison-pen write-ups. Omair don’t bite the hand that feeds you, Newspapers! You mention in your article that you see “four films every week” where? On piracy-ridden internet. It’s a big number, do some math! Even not many Indian films were in cinemas until their ban.

Omair Alvi on 4th of November, 2016 wrote about one of the "Super 6" stupid film "Jeewan Haathi;

“Pakistan’s cinema industry needs innovative films to steer
 it in the right direction and the one-hour-long Jeewan Haathi 
(JH) may be the need of the hour.”

Look at his poor judgment which is flying in his face. He must read his own comments before behaving as an authority in the field of cinema. JH was need of the hour in your opinion and now what was your need?Greed!

For his another same failed film pick from top six, he had this to say, for "Teri Meri Love Story";

 “We could tell you to go and watch the film to support the industry.” 


Last but not the least, the sponsored writer, Omair Alvi needs some memory pills to recall his own story about the two films "Blind Love" and "Dance Kahani"which he cleverly pitted against each other in a write up.”


“Dance Kahani and Blind Love were finally released after repeated delays. 
While one managed to take the industry forward,the other failed miserably
 by offering nothing new.”

This is yet another example of a very very poor short-lived memory of Omair Alvi about “Sawaal 700 crore Ka” who wrote;

“It will make its mark upon release. Just as the name suggests, the movie is a heist flick, the trailer of which has been doing the rounds for some time. The trailer suggests that the storyline will be on the lines of Bollywood’s successful Dhoom franchise...”

”Omair Alvi concludes his write up “Films that have failed us in 2016” with these words: “These people” understand that filmmaking isn’t as easy as ABC...” Well, Omair, the use of “these people” doesn’t show your contempt but your ignorance and raises a question mark about your own qualification or lack of it. Please do have the decency to release your own degree online for the clarification. You are writing for every other newspapers and trash blogging about the cinema of Pakistan. It’s time to be patriotic and next time do see a calendar once you write such a premature piece with an immature approach. You word “suicide attempt” in the abovementioned write up bails me out to say you are fit to be a crime reporter but definitely not a film critic. Prove me wrong, release your credentials!

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