PANTENE HUM BRIDAL COUTURE WEEK 2018 – DAY 1

The 16^th edition of the country’s biggest and most sought-after bridal extravaganza, Pantene HUM Bridal Couture Week (PHBCW) rolled its red carpet here in the Mughal City of Gardens on December 7, 2018. Organized under the banner of Pakistan’s numero uno general entertainment network, HUM Network Limited, the three-day show will present the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers and retail brands. Over the years, PHBCW has not only been presenting latest bridal collections and trends by the established designers, it has also been encouraging emerging designers to showcase their skills on a mega platform. This year, PHBCW will be debuting four emerging bridal designers on the runway.

Show one of the bridal extravaganza kicked off with a special Pantene Hair Show. Outfits for the segment were designed by Natasha Kamal and styling was done by Mehek Saeed. Highlight of the segment was live performance by Zoe Viccaji. The hair show was followed by a classic showcase by Nilofer Shahid titled Badshah Begum, a tribute to the legendary Mughal Empress Nur Jahan. Designer Aisha Imran was next to present her collection Daastan-e-Ishq on the runway. Her collection was reminiscent of the glory and grandeur of the Mughal era. Inspired by the grandeur of the Mughal era and its opulence, designer Emraan Rajput presented his collection Surkhab, followed by Reema Ahsan’s Dastaan. Show one was concluded by Tabassum Mughal with her artistic collection Romantic Musings. Show two of PHBCW started with the Classic 1.0 presented by Arsalan Iqbal, which was followed by Ansab Jahangir’s Dilara. Faiza Saqlain was next, presenting her collection Shehnai on the runway. Day one of the three-day fashion show concluded with Sahar Atif’s latest bridal collection titled Mah-e-Nau, a poetic ballad of majestic textiles, embroideries and motifs.

Day one of the three-day bridal extravaganza had an amazing line-up of celebrities to showstop for the designers; the stunning Mawra Hocane and QYT showstopped for Nilofer Shahid whereas the gorgeous Mansha Pasha and Sumbul Iqbal added allure to Aisha Imran’s collection. Bilal Abbas Khan walked for Emran Rajput and the stunning Hareem Farooq showstopped for Reema Ahsan. The Aangan stars Sonya Hussyn and Ahsan Khan along with Gohar Rasheed and Kubra Khan added grandeur to Tabassum Mughal’s collection whereas Shahzad Nawaz and Omar Shahzad walked the ramp for Arsalan Iqbal. The dynamic mother-daughter duo Bushra Ansari and Meera Ansari showstopped for Ansab Jahangir, and last but not least, the stunning Aizza Khan added allure to Faiza Saqlain’s collection. The audiences were also treated with a surprise visit by professionnal international wrestlers including Tiny Iron from the UK, Yacine Osmani from Algeria, Bernard Vandame from Belgium, Mila Smidt from France, KC Spinelli from Canada, Pakistan’s only professional wrestler and current ROP World Champion Baadshah Pehalwan Khan, Red Scorpion from Italy, Adam Benseba from Algeria along with the organizer of the championship Mr Imran Shah. All these wrestlers will be participating in the “Ring of Pakistan” wrestling championship scheduled for December 9, 2018 in Lahore.

Show director for PHBCW 2018 is Vaneeza Ahmed Ali. Hamna Amir is the official jewellery partner while Hair and Makeup is done by the iconic Nabila. All public relations operations and media liaison are carried out by the in-house PR team of HUM Network Limited, along with show production and execution by the special projects and events team at HUM Network Limited.

Sultana Siddiqui – President HUM Network Limited

Wonderful things are happening in Pakistan which need to be highlighted here and abroad to let the world know that we do not lag behind in anything, specially our culture and arts. Our fashion industry with its exquisite stitch work and rich designs should be introduced globally. It has always been HUM Network’s core objective to highlight the positive attributes of this great country. With the participation of the fashion pioneers and so much immense young talent, platforms like BCW are the future.